In 2008, Alexa Hirschfeld along with her brother James Hirschfeld founded
Paperless Post,
an online invitation and stationery Company. According to the brother
sister duo, the idea of ‘Paperless post’ first crossed their mind at a
Harvard party where they desired to invite their friends online on the
21st birthday of James Hirschfeld with real birthday party feelings.
Together, they developed such a wonderful digital platform to accomplish
their idea and within one month of their creation, the president of
Harvard was using their platform for organizing alumni events. In 2010,
the company secured $6.3 million fund and witnessed a phenomenal
success. The company is consistently growing, successfully creating
handcrafted designs and delivering them to thousands of people ever day.
Paperless Post employs over 40 people and has offices in New York and
San Francisco.
At
paperless Post, users can send invitation cards for diverse occasions
including birthday, weddings or party with customized messages. They can
also use free or premium readymade cards or customize on their own.
According to the Sibling Co-founders, their extreme emphasis on
appearance, design, and feel prove that aesthetics and efficiency can go
hand in hand. This is what makes them to be different from other
similar companies around. They charge users for “stamps” which is
required to email each invitation. Users are free to customize envelope
liners or logos on some extra charges.
The company has received widespread media attention and has been
featured on all major news papers, TV channels and magazines including,
Fast Company, The Wall Street Journal, The New York Times, Boston
Herald, The Huffington Post, Fox Business and many more.
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